The ten steps to start and run a successful dating site.

1. Find a Niche that may not be met or fulfilled – Possibly a medical need, or a handicap type need, or cultural need. Think Jewish dating, or dating for amputees or Gay Midget Dating, the software I suggest for finding niches for dating sites is Micro Niche Finder. This software will make your life so much easier, it is a must have.
2. Research the searches per month and search result with Google, Google Keyword Tool or Micro Niche Finder, to determine need and effective placement in search engine ranking. Decide if the niche you picked is going to work, if not start over.
3. Review and choose the dating site software to run the site. One software I recommend and use is Webscribble’s Webdate. This is a very robust software and is easy to use and configure and customize. I can also talk to you about it myself if you want my opinion and how I use it and it’s only $199.
4. Hire a programmer to customize the site, if you aren’t code savvy.
5. Make the site a totally free dating site, to help populate it.
6. Do SEO work for search engine placement and build back links for traffic.
7. Article submissions for attention and SEO Ranking.
8. Start charging for premium accounts(more email sending capability, better visibility of profiles, or other perks)
9. Start charging for advertising(once traffic is high)
10. Enjoy recurring payments for membership, recurring advertising payments, or flip for profit.

Lather, rinse, repeat.

Have a great Friday night folks.

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Old Dog

I’ve been in the business of making money on the internet for about 10 years now. I started in the dating site niche back in 1997 back when the internet was still young and growing. I wasn’t making any money at the time, but I was running a dating site specific for people with a certain medical condition. I would receive emails with an ad and then I would post it by hand myself and people would then be accessible for dating.

At this stage of the game I didn’t know much about SEO, or traffic or html for that matter but I was doing it. I was also the first and only dating site for this genre of people, so I obviously stood out in the searches. I continued to be a stand out and then I noticed something, there were other dating sites in my niche but they were charging money. I got a little angry, then got over being angry and started to charge money too. This is when I started my marketing career on the internet.

“New” Old Trick

In my years of being in this niche I have had a very nice steady flow of income from this dating site even though there are bigger and better corporate entities around. I come up on the 1st page of Google, within the first 5 results for most if not all of the search terms for my specific niche. So how is it that, even though I am still pretty much the oldest site in this niche; I am not making more money than I am currently?

I decided to go to Compete.com and look up my traffic stats as opposed to that of my competition.  I typed in my URL and I had about 250-ish uniques, per month. Ok, not bad I guess considering a lot of traffic is repeat people coming back to check their mail, profiles and see what new profiles are on the site, Ok so it’s a little low but it’s not bad. Right? I then punched in the URL for my competition and my jaw hit the floor. My competition was getting 250, 000 uniques per month, 100,000 times more than I was getting.

The Secret

It hit me square upside the head, Traffic. I didn’t have the traffic. I had gotten so desensitized to the Basics of Traffic, that I forgot to continue with the basics. I hear it all the time, everyday, all day long about “generate traffic”, “marketing”, “more traffic…”, and so on that I had gotten completely desensitized to the fact that I still needed to generate traffic coming to my site.

Even though I am still in the top search engine results, I was not getting the traffic I needed or wanted to make more money. The secret to making money in ANY niche, market or blog, is TRAFFIC. If you have none, you have no money. Period. Sure people search the net for things, but they don’t always search for everything. So what I needed to do was return to the basics of traffic generation.

Forum posting, comment posting, link directories, link trades and talking anywhere and everywhere about my site. I needed to do this so people know it exists and see it, instead of having to go hunt for it. In effect I needed to get it to the point that whenever someone turned around, my URL was in their face. How did I find where to put my URL? I’ll tell you grasshopper.

And the truth shall set you  free…

If you go to Google and type in “link: domainurl.com” and hit enter. The domainurl.com is the URL of a competitors site that you might want to know where they have back links coming from. Once you know this, you can go to each of those results and see if there’s a place that you too can post your link and get some back link traffic and page rank. This is one of the EASIEST ways to find good places to put back links. Do this with several sites that you know of and you will have enough places to begin re-marketing your site. This is how I started to get my traffic to go up again, hopefully eventually as much as my competitor in the near future.

Have a great holiday weekend,

Larry

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